Cherry Lane is the retail destination of choice in the south Okanagan Similkameen and is in the enviable position of being almost fully leased with over 60 stores and services. Limited opportunities for new business are anticipated as existing tenancies roll over. Identified merchants sought to add to the centre's merchandise mix include: men's wear, children’s wear, gifts, news/Lotto, and unisex fashion. Compared with other BC interior shopping centres, Cherry Lane enjoys both very high sales performance and among the very lowest operating costs in the province. This makes for a strong business platform.